Three things I stole from running events
Run-of-show thinking makes software launches calmer.
2 min
Category
Work + business
Things I have built, events and campaigns I have managed, and projects in progress.
Project
5 min
A status update nobody dreads reading
Weekly updates fail when they report activity instead of decisions. A five-line format that keeps stakeholders calm.
Open the project
Event
Hosted4 min
Riyadh: launch week in the desert
Three days, 640 guests and a stage built in 48 hours — the biggest room I have run to date.
See the recap
Event
Hosted4 min
Perth: founders night by the river
A 180-person founders night that sold out in nine hours with zero paid promotion.
See the recap
Event
Hosted4 min
Brisbane: a live product teardown
We tore three real products apart on stage, live, with their founders in the room.
See the recap
Event
Hosted4 min
San Francisco: the demo dinner
Forty people, eight demos, one long table. The smallest event I have run and the highest signal.
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Event
Hosted4 min
Cape Town: a two-day design jam
Twelve teams, two days, one brief from a local nonprofit — and a real shipped result.
See the recap
Event
Hosted4 min
Stockholm: the winter summit
Dark at 15:00, full room at 17:00 — a 300-person summit on building calm products.
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Event
Hosted4 min
Geneva: a closed-door roundtable
Twenty-two people, no recording, no press. The most useful three hours of the year.
See the recap