Perth: founders night by the river
A 180-person founders night that sold out in nine hours with zero paid promotion.
Date
7 November 2025
Format
Event recap
Read
4 min
01
Why it happened
The region's creator economy was growing faster than the tooling around it. We wanted a room where operators, brands and platform teams could compare notes in person instead of over email threads.
02
What happened
A full-day programme of keynotes, hands-on workshops and a closing social. Sessions ran back to back with a live production crew capturing everything for post-event content.
03
The next steps
Turning the recordings into an evergreen content series, opening the waitlist for the next edition, and shipping the partner playbook that came out of the workshop notes.
Perth is small enough that word of mouth still outruns advertising. We announced on a Tuesday morning and closed the list before dinner.
Date
0 Nov 2025
Attendees
0
Sold out in
0 hrs
Ad spend
0
No paid promotion at all
96% of those who RSVP'd
In the week after
17:30
Doors
Sunset over the Swan River.
18:15
Three talks
Eight minutes each, hard stop.
19:00
Open floor
The part everyone actually came for.
If your event needs ads to fill, the invite is not the problem — the promise is.
On the map
Perth, Australia
Optus Stadium riverside deck
