Brisbane: a live product teardown
We tore three real products apart on stage, live, with their founders in the room.
Date
22 August 2025
Format
Event recap
Read
4 min
01
Why it happened
The region's creator economy was growing faster than the tooling around it. We wanted a room where operators, brands and platform teams could compare notes in person instead of over email threads.
02
What happened
A full-day programme of keynotes, hands-on workshops and a closing social. Sessions ran back to back with a live production crew capturing everything for post-event content.
03
The next steps
Turning the recordings into an evergreen content series, opening the waitlist for the next edition, and shipping the partner playbook that came out of the workshop notes.
Nothing holds a room like watching someone's real product get pulled apart — kindly, and precisely.
Date
0 Aug 2025
Attendees
0
Teardowns
0
Avg watch
0 min
Plus 1,900 on the stream
On a 70-minute stream
All three shipped changes within a month
18:00
Setup
Two cameras, one very hot studio.
18:45
Teardown one
Onboarding, ruthlessly.
19:30
Teardowns two and three
Pricing pages and a mobile flow.
Critique lands when the person being critiqued is in the room and safe.
On the map
Brisbane, Australia
Fortitude Valley studio
