Riyadh: launch week in the desert
Three days, 640 guests and a stage built in 48 hours — the biggest room I have run to date.
Date
12 February 2026
Format
Event recap
Read
4 min
01
Why it happened
The region's creator economy was growing faster than the tooling around it. We wanted a room where operators, brands and platform teams could compare notes in person instead of over email threads.
02
What happened
A full-day programme of keynotes, hands-on workshops and a closing social. Sessions ran back to back with a live production crew capturing everything for post-event content.
03
The next steps
Turning the recordings into an evergreen content series, opening the waitlist for the next edition, and shipping the partner playbook that came out of the workshop notes.
Riyadh moves fast. We were handed a hall, a date and a promise that the LED wall would arrive — the rest we built in the room.
Date
0 Feb 2026
Attendees
0
Sessions
0
Sign-ups
0
vs. our last regional launch
Surveyed on exit
Empty hall to doors open
Day -2
Load-in
Truss, LED wall and a very patient crew.
Day 1
Keynote
Doors at 09:00, room full by 09:12.
Day 2
Workshops
Six parallel tracks, capped at 40 each.
Day 3
Closing
Awards, then everyone straight to the airport.
Big rooms do not need bigger ideas. They need earlier decisions.
On the map
Riyadh, Saudi Arabia
KAFD Conference Centre
