Geneva: a closed-door roundtable
Twenty-two people, no recording, no press. The most useful three hours of the year.
Date
11 October 2024
Format
Event recap
Read
4 min
01
Why it happened
The region's creator economy was growing faster than the tooling around it. We wanted a room where operators, brands and platform teams could compare notes in person instead of over email threads.
02
What happened
A full-day programme of keynotes, hands-on workshops and a closing social. Sessions ran back to back with a live production crew capturing everything for post-event content.
03
The next steps
Turning the recordings into an evergreen content series, opening the waitlist for the next edition, and shipping the partner playbook that came out of the workshop notes.
The best events I run are the ones nobody posts about. Geneva was three hours, no cameras, and a rule that everyone speaks before anyone speaks twice.
Date
0 Oct 2024
Seats
0
Recordings
0
Projects started
0
Invitation only
Chatham House rule, enforced
Directly from the room
14:00
Framing
Ten minutes from me, then I shut up.
14:15
Three rounds
Each person speaks before anyone speaks twice.
17:00
Commitments
Everyone names one thing they will do.
Trust is a format decision. Turn the cameras off and watch what people say.
On the map
Geneva, Switzerland
Quai du Mont-Blanc
