Three things I stole from running events

Run-of-show thinking makes software launches calmer.

Events taught me more about launches than any delivery framework: a run of show, a named owner per moment, and a rehearsal that is allowed to fail.

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Nobody reads the deck. They read the first slide.

A reminder to myself before every client presentation.

Most projects go wrong in the first hour, not the last week. Here is the agenda I use to make the kickoff do real work.

Scope creep is usually a trust problem

When clients keep adding, they are asking for reassurance.

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